Sports Retention Executive
Skills
Analytical SkillsBusiness IntelligenceContent CreationCustomer Relationship ManagementLeadershipManagementMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Previous experience in iGaming Sports Betting or Online Gaming retention or CRM
- Hands-on experience managing customer lifecycle and retention campaigns
- Strong analytical skills with Excel and ideally Power BI
- Experience using CRM platforms such as Smartico or similar
- Good understanding of the UK betting and gaming market
- Strong communication and stakeholder management skills
- Ability to thrive in a fast-paced entrepreneurial environment
- Passion for sport and sports betting
Nice to have
- data-driven
- commercially minded
- collaborative
- proactive
- detail-oriented
- adaptable
Day to day
- Develop and optimise retention campaigns across sportsbook and casino products using CRM and automation tools
- Own the customer lifecycle from onboarding through engagement retention and reactivation
- Analyse customer behaviour and campaign performance to drive data-led improvements and revenue growth