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Sr. Analyst, Performance Marketing
Skills
E-CommerceApparelBusiness InsightsData IngestionData ManagementMarketing Mix ModelingMarketing Programs
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience in Marketing Analytics
- Strong understanding of DTC eCommerce business and market trend/insights, with focus on Paid Media
- Proven track record in surfacing Paid Media insights and recommendations that result in performance improvement
- Understanding of Marketing Mix Modeling and/or advanced modeling techniques
- Deep experience in Google Analytics
- Proficient in Power BI and Looker Studio (or similar) tools
- Advanced abilities in Excel, SQL and python
- Strong attention to detail and accuracy with highly developed analytical and numeric reasoning skills
- Ability to conceptualize, develop and implement new processes
- Ability to thrive in a fast-paced environment, with limited oversight
- Strong organizational skills, with the ability to track and retain ongoing performance themes/insights
- Excellent written and oral communication skills.
- Ability to work collaboratively and cross-functionally
- Presentation skills are essential.
Day to day
- Drive ongoing productivity of Performance Marketing programs
- Responsible for end-to-end data management from data ingestion to insights and recommendations
- Develop the future Measurement Tool ecosystem and day-to-day operational processes