Sr. Brand Manager
Skills
BriefingBusinessCreative BriefsExternal AgenciesInfluencer MarketingPlaysPresentations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of brand marketing experience, ideally in CPG or a consumer brand
- Strong understanding of retail impact and how marketing connects to velocity distribution and the P&L
- Experience supporting celebrity or macro influencer partnerships and managing external agencies day to day
- Working fluency in awareness media including video audio OOH and paid social
- Understanding of social platforms and creator culture
- Exceptional collaboration skills
- Strong written and verbal communication including experience presenting to senior leadership
Nice to have
- Collaborative
- Creative
- Business-minded
- Curious about culture
- High ownership
- Low ego
Day to day
- Own the brand strategy and campaign vision, translating positioning into clear direction for cross-functional partners
- Write sharp creative briefs and steward brand voice, visual identity, and positioning consistency across consumer touchpoints
- Support celebrity partnerships and manage awareness media agencies while connecting campaigns to retail impact and business outcomes