Rankings.io was founded with one mission: to help personal injury law firms dominate their markets through performance-driven marketing. We started with SEO because we knew it was the foundation of visibility. 

But as our clients grew, and the competition intensified, we grew too.

Today, we’re more than SEO. We’re a full-scale, high-performance marketing engine for personal injury law firms ready to take the next step. We exist for the firms who are tired of throwing money at agencies that don’t understand the legal industry, or what it takes to truly win in it. We don’t chase trends. We build strategies that generate actual cases.

We are obsessed with results, addicted to improvement, and unapologetically competitive. We believe that going from visibility to market leadership takes more than ambition. It takes the right systems, strategy, and execution.

That’s who we are. Now let’s climb.

Rankings.io

Description

Rankings.io is a legal marketing agency for elite firms. We are the award-winning team that markets Rankings.io to potential clients. This role builds a lifecycle email engine from the ground up. You'll turn communication with the country's leading legal firms into a steady, measurable source of booked sales calls.

You will have total narrative ownership of the customer journey, including copywriting, email campaigns, reporting, testing, and optimization across candidate and client journeys, driving engagement and pipeline growth in Hubspot. Strong analytical, communication, and collaborative skills are essential.

The role sits in a lean, fast-moving marketing team, reporting to the Director of Marketing and collaborating with sales, media, events, and content teams.

Responsibilities

Own the lifecycle email program end to end: strategy, architecture, copy, and results.Map and optimize the buyer journey that turns managing partners and legal executives into clients.Build multi-stage nurture flows, webinar invite loops, and case study sequences in HubSpot for long, high-consideration sales cycles, and re-engage leads going cold in the database.Write the direct-response copy yourself, tailored across practice areas: sequences, subject lines, offers, landing pages.Own deliverability and domain reputation, from authentication and subdomain strategy to list hygiene and inbox placement at firms with strict IT filtering.Run a continuous A/B testing roadmap and report against booked demos, cost per acquisition, SQLs, and pipeline velocity.

Requirements

A portfolio of direct-response B2B email copy you wrote, which we will read closely3+ years building and running B2B email marketing and automation programsHands-on experience in HubSpot or a comparable enterprise automation platform, building workflows yourself rather than requesting themWorking command of email deliverability: authentication, list hygiene, sender reputation, and CAN-SPAMFluency with segmentation, behavioral triggers, and A/B testingExcellent written English and full overlap with US business hours 

Preferred

Legal marketing, or another high-consideration, high-ticket service categoryA feel for how personal injury firms actually make money: cost per signed case, intake conversion, referral relationshipsMarketo, Salesforce, or ActiveCampaign alongside HubSpotLinkedIn automation or SMS as part of a coordinated sequenceAI already woven into how you work day to day

Benefits

Starting Salary of $95,000Fully RemoteUnlimited PTO$100 Wellness Reimbursement ProgramQuarterly training stipend for Professional Development401(k) with 3% Employer match (Safe Harbor)100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

Human Resume Review: Your resume will be reviewed by our Talent Acquisition team.Video Questionnaire: Selected candidates will be sent a link to complete 5 questions through video. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.Skills Assessment: A short email writing and campaign logic exercise. Plan for 60 to 90 minutes. Use AI however you normally would, as long as you can explain your choices.Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Managers for a live Zoom interview to discuss experience, role expectations, and team fit.

Sr. Email & Lifecycle Marketing Specialist

What the job involves