RRemoteville
Rankings.io logoRankings.io

Sr. Email & Lifecycle Marketing Specialist

Skills
BusinessCommandDatabasesDigital MarketingEnglishLanding PagesOptimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • A portfolio of direct-response B2B email copy
  • 3+ years building and running B2B email marketing and automation programs
  • Hands-on experience in HubSpot or a comparable enterprise automation platform
  • Working command of email deliverability including authentication list hygiene sender reputation and CAN-SPAM
  • Fluency with segmentation behavioral triggers and A/B testing
  • Excellent written English
  • Full overlap with US business hours

Nice to have

  • Legal marketing experience
  • High-consideration service experience
  • Personal injury marketing knowledge
  • Marketo experience
  • Salesforce experience
  • ActiveCampaign experience
  • LinkedIn automation experience
  • SMS coordination experience
  • AI-driven workflow familiarity

Day to day

  • Own the lifecycle email program end to end, building strategy architecture copy and reporting for a measurable pipeline engine
  • Design and optimize buyer journeys for managing partners and legal executives using nurture flows webinar loops and case study sequences in HubSpot
  • Write direct-response email and landing page copy test continually and improve deliverability engagement booked demos SQLs and pipeline velocity

Hiring process

  • Human Resume Review
  • One-Way Video Interview
  • Skills Assessment
  • Live Zoom Interview