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Power Digital Marketing logoPower Digital Marketing

Sr. Email Strategist

Skills
BrazeCampaignsCSSDigital MarketingEmail MarketingMarketing Campaign ManagementMarketing Strategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years experience in email marketing strategy, production and end-to-end campaign management
  • Strong analytical and strategic copywriting skills
  • Understanding of A/B testing practices
  • Ability to draw conclusions from data and take action accordingly
  • Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
  • SMS experience
  • Expertise in email best practices, including segmentation, deliverability, copy and design approaches
  • Working knowledge of HTML/CSS for email coding
  • Strong communication, rapport building and presentation skills
  • Ability to navigate difficult conversations
  • Team management experience (preferred)

Day to day

  • The Lifecycle Marketing Senior Strategist will lead email campaign audits and strategy.
  • This role includes the optimization and innovation of client strategies.
  • They will coach and support team members, collaborating with various departments.