Sr Growth Marketing Manager
Skills
Channel StrategyContinuous ImprovementData AnalyticsICPInterest RatesMarketing AnalyticsSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years of experience in growth marketing demand generation or integrated campaign management in B2B environments
- Proven expertise in campaign strategy and multi-channel execution with demonstrated pipeline and revenue impact
- Deep experience in persona development segmentation and content mapping across the buyer journey
- Strong understanding of paid media channels used in B2B technology or cybersecurity campaigns including Google Search LinkedIn TechTarget content syndication intent-based media and programmatic advertising
- Strong track record of leading and developing teams including setting priorities managing performance and scaling execution
- Advanced understanding of full-funnel demand generation including lead lifecycle management and conversion optimization
- Data-driven mindset with experience in analytics reporting and campaign optimization
- Excellent cross-functional collaboration and stakeholder management skills with strong communication and presentation skills
- Hands-on experience with marketing automation and CRM platforms such as Marketo Salesforce Pardot intent data tools such as TechTarget Portal and 6Sense analytics tools and project management tools such as Asana and Workfront
Nice to have
- Strategic
- Data-driven
- Cross-functional leader
- Analytical
- Collaborative
- Hands-on
Day to day
- Lead integrated growth campaigns that drive net-new logo acquisition and scalable pipeline growth
- Define audience-first strategies and operationalize persona and content frameworks across channels
- Partner with cross-functional teams to align paid media demand generation and performance optimization with business goals