Sr. Local Performance Marketing Specialist

Day to day

• Integrated marketing plan tracking and coaching recommendations to franchise owners
• Monitor track and coach franchise business owners on their local integrated marketing plans channel/tactic mix and programs that align with the customer journey and marketing funnel while delivering on acquisition retention reactivation and loyalty goals for overall customer growth
• Monitor key marketing performance metrics both online and offline customer and engagement analytics with emphasis on franchise owners total qualified leads cost per lead and focus on those franchise owners not achieving target lead and revenue objectives
• Present pre-opening and grand-opening marketing plans during onboarding training sessions and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets
• Sell in local programs with recommendations provided to individual franchise owners and/or capture of their local marketing plan
• Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue supporting your manager in analytics review and monitoring performance KPIs