Remote Sr. Manager, CRM & Lifecycle Marketing Job in United States Gametime

Who you are

• Deep understanding of lifecycles, segmentation, analytics, and user behavior
• Experience with Braze or similar CRM platforms
• 8+ years of experience with email, mobile push notifications, and SMS marketing campaigns
• Experience with both Mobile Apps and eCommerce a plus
• 3+ years of experience managing a team within CRM
• Data-driven approach toward increasing engagement and improving lifetime value
• High degree of comfort working with SQL, experimentation models, and customer analytics
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

What the job involves

• Develop ambitious growth targets and a CRM roadmap that delivers a step-change in scale and impact to Gametime’s business and customer experience
• Coach and motivate a high performing team of CRM professionals to unlock incremental growth with consistent iterative testing, following best-in-class experimentation practices
• Understand the interests and behaviors of customers to segment them and create personalized journeys
• Partner with data, creative, product, and other departments on prioritization and implementation of CRM projects, ensuring flawless execution
• Lead advocacy for CRM by sharing insights and recommendations with cross-functional teams and leadership, inviting collaboration on CRM channels experience