RRemoteville

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Gametime logoGametime

Sr. Manager, CRM & Lifecycle Marketing

Skills
AnalyticsBrazeCustomer ExperienceFlawless ExecutionMarket SegmentationMarketing CampaignsPaid Media Advertising
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Deep understanding of lifecycles, segmentation, analytics, and user behavior
  • Experience with Braze or similar CRM platforms
  • 8+ years of experience with email, mobile push notifications, and SMS marketing campaigns
  • Experience with both Mobile Apps and eCommerce a plus
  • 3+ years of experience managing a team within CRM
  • Data-driven approach toward increasing engagement and improving lifetime value
  • High degree of comfort working with SQL, experimentation models, and customer analytics
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Day to day

  • Develop ambitious growth targets and a CRM roadmap that delivers a step-change in scale and impact to Gametime’s business and customer experience
  • Coach and motivate a high performing team of CRM professionals to unlock incremental growth with consistent iterative testing, following best-in-class experimentation practices
  • Understand the interests and behaviors of customers to segment them and create personalized journeys
  • Partner with data, creative, product, and other departments on prioritization and implementation of CRM projects, ensuring flawless execution
  • Lead advocacy for CRM by sharing insights and recommendations with cross-functional teams and leadership, inviting collaboration on CRM channels experience