RRemoteville

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Thyme Care logoThyme Care

Sr. Manager, CRM & Lifecycle Marketing

Skills
Data AnalyticsDemographicsHTMLHealthcareLanding PagesLifestyle MarketingMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6+ years of CRM or lifecycle marketing experience
  • Strong experience with marketing automation platforms such as Customer.io Iterable or Braze
  • Working knowledge of HTML dynamic content and API or data pipeline integrations
  • Experience collaborating with engineering and data teams
  • Experience managing complex multi-channel programs with strong attention to detail
  • Analytical proficiency with reporting and BI tools such as Looker
  • Bachelor’s degree in a related field
  • Experience in lifestyle marketing and healthcare

Nice to have

  • Analytical
  • Detail-oriented
  • Cross-functional collaborator
  • Systems thinker
  • Fast-paced adaptable
  • Member-focused

Day to day

  • Own and optimize high-volume CRM and lifecycle journeys across awareness enrollment activation onboarding engagement and retention
  • Build QA and maintain cross-channel campaigns in Customer.io or similar platforms using email SMS direct mail and landing pages
  • Partner with engineering data brand and marketing teams to create scalable personalized compliant communications and improve member experience