Sr. Manager, Influencer Marketing
Skills
Creative BriefsGood Laboratory PracticeInfluencer MarketingInterest RatesLanding PagesNegotiationPDP
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years managing influencer and creator marketing programs for DTC subscription or health brands
- Experience managing campaigns across differing demographics
- Experience managing substantial budgets tied to customer acquisition metrics and sales growth
- Practical experience negotiating paid usage rights licensing terms and allow-listing across Meta TikTok and YouTube
- Prior experience in telehealth health and wellness skincare or finance where claims require review
- Ability to analyze ad manager data identify drop-off points and brief creators on funnel improvements
- Strong negotiation skills with talent talent managers and agencies to secure fair terms and usage rights
Day to day
- Own and scale LifeMD's creator strategy across WeightCare Men's Health and Women's Health
- Source negotiate and manage UGC creators influencers patient advocates and medical professionals to produce high-volume performance content
- Partner with paid social clinical ops and legal teams to launch compliant creator assets optimize hooks and drive profitable patient acquisition across Meta TikTok YouTube landing pages and email