Remote Sr Marketing Automation Specialist Job in United States IMO Health

Who you are

• Bachelor’s Degree in Marketing, Business or Communications
• 4+ years of marketing experience, preferably in the healthcare and/or B2B sectors
• 2+ years proven experience working with Marketo (certification preferred)
• Demonstrable experience in marketing automation including nurture, segmentation and program reporting
• Proficient in use of tech tools to optimize and analyze performance (GA4, Salesforce, Tableau)
• Solid knowledge of email best practices, deliverability best practices, CAN-SPAM/CAS and GDPR to ensure local and international compliance
• Excellent project management skills with the ability to manage multiple tasks for multiple stakeholders
• Strong desire to solve problems on your own and as a team
• Must love data with strong analytical skills and experience with marketing data analysis
• Process-driven, always looking to optimize and streamline processes
• Passion for details, quality, and accuracy
• Enthusiasm for working with a fun, dynamic, and supportive marketing team where culture is as important as skill

What the job involves

• Drive the success of our marketing initiatives by optimizing our Marketo instance.
• Enhance our email marketing strategies, ensuring timely and relevant communication with our audience.
• Improve the efficiency of our tracking programs, providing valuable insights for decision-making.
• Deliver detailed reports and analyses that will shape our marketing strategies and drive business growth.
• Manage the day-to-day operation, configuration, database administration and optimization of programs in Marketo, ensuring smooth operation and martech stack integrations.
• Execute all aspects of campaigns in Marketo including program and workflows automation, audience segmentation, nurture campaigns, lead scoring, dynamic content.
• Plan, execute, and measure A/B testing to drive conversion improvements to productivity, lead gen, conversion rates, campaign ROI, and sales growth.
• Measure, monitor, and track campaign performance and ROI against benchmarks and KPIs; proactively recommend corrective actions and continuous improvements.
• Generate and analyze frequent reports to provide actionable insights and recommendations.
• Collaborate with the marketing team to develop and execute comprehensive marketing strategies that generate leads and engage existing clients.
• Manage marketing automation efforts, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Ensure Sales team compliance with CRM processes, reporting rules and standards.
• Quickly troubleshoot and resolve system issues.
• Support Marketing leadership with other duties as assigned

Application process

• Submit resume and cover letter
• Schedule interview with HR
• Technical interview
• Final interview with VP of Marketing Strategy