RRemoteville

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Nutrafol logoNutrafol

Sr. Marketing Manager

Skills
Marketing CampaignsCreative DevelopmentPoint-Of-Sale MaterialsEducational MaterialsSocial Media Content
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Marketing, Business, English, Communications, or related field preferred
  • Minimum 5 years of professional downstream marketing (commercialization) experience with professional hair and/or beauty products sold to salons in the US; prior start-up or high growth company experience is a plus
  • Proven experience executing marketing campaigns and leading the creative development process including design and copy feedback/direction
  • Ability for national travel: 10-20% (field work with reps, Salon events, offsite planning meetings, etc)
  • Experience managing external agencies and vendors including contract negotiation and budget management
  • Experience working with salon professional educators and influencers
  • Excellent written, communication, and interpersonal skills
  • Strong presentation skills and highly comfortable interacting with stakeholders at all levels (customers, executives, vendors, etc.)
  • Experience managing a budget and invoicing
  • Experience with visual merchandising and social media content
  • Excellent organizational skills and proven ability to manage multiple projects, coordinate programs, managing through ambiguity to execution
  • Experience working cross-functionally with sales, social media, creative, medical affairs, product development teams, etc
  • Adaptable team player comfortable in an agile environment who can evolve, pivot, and pitch in as needed

Day to day

  • Lead the development of marketing plans and materials to drive awareness, recommendation, trial and adoption of Nutrafol Hair Growth Nutraceuticals and wet line sold by salon professionals
  • Create and enhance brand awareness at all touchpoints of the salon professional and client journey with Nutrafol by developing digital and printed materials
  • Support both sell-in and sell-through sales, acting as a key driver for brand growth in professional salons
  • Collaborate closely with cross-functional stakeholders and professional marketing team members
  • Manage and execute paid media awareness campaigns with contracted partners
  • Lead the development of marketing materials and communications to promote national awareness campaigns
  • Cultivate relationships with leading Salon professional educators and influencers
  • Lead the promotion of regional salon wellness events