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Sr Marketing Technologist
Skills
Computer ScienceAdoptionAssessmentData IntegrityEvolutionMarketing StrategyModeling
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in a related field or equivalent practical experience
- 5+ years of experience in marketing technology, automation, or MarTech implementation
- Proven experience owning complex MarTech implementations as a senior individual contributor
- Deep expertise in Salesforce Marketing Cloud including Email Studio and Journey Builder
- Strong experience designing integrations, data flows, and audience architecture
- Working knowledge of SQL or similar data querying tools
- Experience coding emails and web components
- Experience partnering with data IT and compliance teams in regulated environments
- Detail-oriented with strong QA troubleshooting and risk-assessment skills
- Ability to translate ambiguous business requirements into scalable supportable technical solutions
- Comfort influencing outcomes and shaping solutions without formal authority
- Familiarity with CDP concepts and personalization technologies preferred
Nice to have
- Hands-on
- Detail-oriented
- Collaborative
- Strategic
- Technical
- Influential
Day to day
- Own BECU's marketing technology ecosystem with a hands-on, senior-level approach
- Design and optimize complex marketing journeys, automation, and personalization programs
- Partner across Marketing, MarTech, Data, IT, and Compliance to deliver reliable, scalable, and compliant solutions