Sr. Paid Marketing Manager
Skills
AdvertisingCampaignsCritical ThinkingKey Performance IndicatorsMarket AnalysisMarketing AgenciesMedia Buying
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience with media buying in a performance marketing agency or finance industry
- Proven track record in setting up and optimizing app installation campaigns
- Fluent in English; Mandarin proficiency is a plus
- Strong network in the Crypto & Blockchain space
- Excellent communication skills with a result-oriented mindset
Nice to have
- Fluent in Mandarin
- Experience with appsflyer
- Amplitude proficiency
- Tableau skills
Day to day
- Responsible for driving paid traffic growth
- Develop new paid ads channels and media sources based on strategic goals
- Optimize ad budget creatives audience for ROI targets
- Track and manage KPIs for multiple channels and campaigns
- Plan and execute local market-specific campaigns
- Represent the company at conferences to explore business opportunities