Sr. Performance Creative Strategy Lead
Skills
CTRCommandComputer Assisted Coding SoftwareDifferentiationEthnicityHansenManagement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2+ years of experience in creative strategy copywriting or creative direction within DTC/eCommerce
- Direct experience writing or directing UGC style ad content including hooks scripts and concepts
- Working knowledge of core performance metrics including CTR CVR CAC MER/ROAS and hook or hold rate
- Experience running or contributing to structured creative testing such as hook testing variation testing and iterative optimization
- For Lead level roles prior experience managing or mentoring other strategists or writers and owning creative strategy for client accounts
- Direct experience working with DTC and or ecommerce clients is required
Nice to have
- Sharp eye for strong creative
- Structured reviewer
- Natural coach
- Discerning judgment
- Coachability
Day to day
- Lead performance creative strategy for DTC and eCommerce client accounts with real budgets and live data behind every decision.
- Develop hooks angles UGC concepts and testing frameworks that improve creative performance across multiple brands.
- Review scripts and concepts with a structured eye for message hierarchy clarity differentiation objection handling social proof and CTAs.