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Sr. Retail CRM Marketing Manager
Skills
Audience SegmentationBrazeBusinessBusiness InsightsHTMLMarketing AnalyticsMarketing S
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7-10 years of experience in CRM lifecycle or product marketing ideally in CRM
- 3+ years of experience in retail or ownership of B2B or retail CRM marketing
- Ability to speak CRM tech stack including APIs attributes and HTML code reading
- Experience with audience segmentation behavioral targeting and lifecycle strategy for product launches
- Strong cross-functional influencing skills with ability to manage up down and across
- Data literacy and comfort building performance narratives from engagement and conversion metrics
- Detail-oriented communicator and project manager able to drive clarity and alignment
- Experience translating product experiences into marketing messaging with copy and design teams
- Passion for scaling CRM as a growth lever in a fast-moving high-impact team
- Proficiency in Braze Iterable Zeta or similar CRM platform
- Familiarity with CDPs and data enrichment tools is a plus
Nice to have
- Bold thinker
- Builder mindset
- Tech-forward
- Collaborative
- Detail-oriented
- Growth driven
Day to day
- Own CRM strategy and marketing planning for the retail business, driving campaign strategy, channel mix, and messaging cadence across paid and organic touchpoints.
- Design, build, and deploy lifecycle and ad hoc campaigns across email SMS and push while maintaining quality consistency and reporting integrity.
- Partner cross-functionally with performance product creative data and regional teams to shape a prioritized lifecycle roadmap and continuously improve engagement through testing analytics and optimized messaging.