Strategic Communication Outreach Specialist
Skills
Content CreationEventsJournalismMagazinesMarket ResearchMarketingMarketing Support
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's or Master's degree in Communications Marketing Public Relations Journalism or related field
- 6-10 years of progressively responsible experience in strategic communications digital marketing and public affairs
- Demonstrated track record developing social media campaigns that measurably grow subscriptions or readership
- Federal environment experience and familiarity with transportation research preferred
- Ability to obtain a USDOT Personal Identity Verification credential
Nice to have
- Strategic
- Creative
- Analytical
- Stakeholder-focused
- Detail-oriented
Day to day
- Develop and execute integrated outreach strategies and promotional campaigns across multiple audiences and channels.
- Create engaging written and visual content for social media web pages and electronic newsletters to broaden readership.
- Conduct market research and reader surveys while using analytics to measure effectiveness and refine campaign performance.