Strategic Marketing Manager

Skills
Market ResearchMarketing AnalyticsMarketing CampaignsMarketing SMarketing StrategyProduct ManagementProduct Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Academic background in business administration, marketing or Industrial engineering and management
  • Previous experience in Marketing Manager, Product Marketing, or Product Management roles
  • Strong strategic and entrepreneurial mindset
  • Ability to align marketing strategies with customer needs
  • Experience in Test and Measurement or Industrial Automation sector preferred
  • Proficient in leading cross-functional and multi-regional teams
  • Fluent in English and German (additional languages are a plus)
  • Ability to travel up to 25%, domestic and international

Nice to have

  • Fluent in additional languages
  • Strategic and entrepreneurial mindset

Day to day

  • Be the Test and Measurement market expert with an in-depth understanding of market solutions and customer challenges
  • Monitor technology trends and competitive movements in the test and measurement landscape
  • Identify gaps and define strategies to close them and capitalize on opportunities
  • Collaborate with the product team to conduct thorough market research, understand customer needs, and target segments
  • Create impactful marketing campaigns to increase awareness and demand for solutions
  • Communicate value propositions and differentiate our solutions from others
  • Collaborate with Marketing Communications for content strategy execution