Strategic Marketing Manager
Skills
Market ResearchMarketing AnalyticsMarketing CampaignsMarketing SMarketing StrategyProduct ManagementProduct Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Academic background in business administration, marketing or Industrial engineering and management
- Previous experience in Marketing Manager, Product Marketing, or Product Management roles
- Strong strategic and entrepreneurial mindset
- Ability to align marketing strategies with customer needs
- Experience in Test and Measurement or Industrial Automation sector preferred
- Proficient in leading cross-functional and multi-regional teams
- Fluent in English and German (additional languages are a plus)
- Ability to travel up to 25%, domestic and international
Nice to have
- Fluent in additional languages
- Strategic and entrepreneurial mindset
Day to day
- Be the Test and Measurement market expert with an in-depth understanding of market solutions and customer challenges
- Monitor technology trends and competitive movements in the test and measurement landscape
- Identify gaps and define strategies to close them and capitalize on opportunities
- Collaborate with the product team to conduct thorough market research, understand customer needs, and target segments
- Create impactful marketing campaigns to increase awareness and demand for solutions
- Communicate value propositions and differentiate our solutions from others
- Collaborate with Marketing Communications for content strategy execution
