Strategic Marketing Programs Manager

Skills
BriefingEasily AdaptableExecuting EventsExecutive VisibilityInfluencer MarketingMarketing AnalyticsMarketing Programs
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3–5+ years in B2B marketing
  • Experience in partner marketing account management field marketing or demand generation
  • Ability to own marketing programs tied to pipeline goals
  • Strong project management skills across multiple priorities
  • Proven ability to build and scale strategic partnerships
  • Experience working with external partners and vendors
  • Strong communication skills and real-time messaging adaptation
  • Experience executing events webinars and co-marketing campaigns
  • Comfort with a fast-moving environment and shifting priorities
  • Strong executive presence and influence with senior stakeholders
  • Program-building mindset with repeatable frameworks and scalable processes
  • Ownership mentality with accountability and results

Nice to have

  • Strategic
  • Adaptable
  • Collaborative
  • High-output
  • Hands-on

Day to day

  • Own and execute strategic media and partner programs with clear performance goals
  • Plan and run co-marketing campaigns, webinars, events, newsletters, and targeted placements
  • Build senior stakeholder relationships, shape messaging, and support influencer initiatives