Strategist Freelance To Perm (Creative)
Skills
Analytical SkillsBriefsCreator EconomyDecksEmergency MedicineInstagramMarket Research
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4–6 years in strategy planning insights or branded content
- Experience in creator beauty or social-first brand environments
- Experience implementing or using AI tools in workflows
- Deep knowledge of TikTok Instagram and YouTube platform behaviours
- Ability to translate brand identities into authentic creator content
- Comfort working with performance metrics audience data and platform insights
- Exceptional brief-writing storytelling and presentation skills
- Strong client presence and strategic advisory capability
Nice to have
- Hybrid thinker
- Beauty passionate
- Social culture aware
- Structured
- Creative
Day to day
- Lead end-to-end campaign strategy development for enterprise influencer marketing accounts
- Create platform-native concepts that combine creative storytelling with measurable brand impact
- Write high-quality briefs and strategic decks and present recommendations to clients
- Define measurement frameworks and use data to optimise campaigns and inform strategic decisions
- Track cultural trends and beauty-category insights to support pitches and new business