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SVP, Marketing & Ecommerce
Skills
BriefingBusinessChallenging AssumptionsCustomer ExperienceFinanceHouseholdLogic Gates
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years of relevant marketing and ecommerce experience
- Minimum 5 years in a senior leadership role
- DTC or ecommerce experience required
- CPG experience is a strong plus
- Experience managing eight or nine figure marketing budgets
- Ownership of revenue contribution margin EBITDA and efficiency KPIs
- Experience scaling omnichannel business across DTC Marketplace and Retail
- Proven track record of building brands and growth engines at scale
- Deep fluency in modern DTC marketing stack including paid social email site optimization and analytics
- Demonstrated ability to architect GTM processes across cross-functional teams
- Proven people leader who builds high-performing multi-functional teams
- Strong upper funnel instincts and clear point of view on market positioning
- Highly collaborative proactive communicator who drives decisions with clarity and conviction
- Entrepreneurial comfortable with ambiguity and grounded in company values
Nice to have
- Creative conviction
- Analytical rigor
- Builder mindset
- Operator discipline
- High agency
- Collaborative communicator
- Commercial judgment
- Ambiguity comfort
Day to day
- Lead Caraway Home’s full marketing and ecommerce organization with strategic vision and commercial rigor across DTC Marketplace Retail and emerging channels
- Set direction for performance marketing brand marketing ecommerce growth data analytics digital product and GTM while empowering senior leaders to execute with speed and excellence
- Own the DTC and Marketplace P&L and make disciplined investment decisions that drive revenue growth profitability contribution margin and EBITDA while protecting brand equity
