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SVP, Marketing & Ecommerce

Skills
BriefingBusinessChallenging AssumptionsCustomer ExperienceFinanceHouseholdLogic Gates
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 10+ years of relevant marketing and ecommerce experience
  • Minimum 5 years in a senior leadership role
  • DTC or ecommerce experience required
  • CPG experience is a strong plus
  • Experience managing eight or nine figure marketing budgets
  • Ownership of revenue contribution margin EBITDA and efficiency KPIs
  • Experience scaling omnichannel business across DTC Marketplace and Retail
  • Proven track record of building brands and growth engines at scale
  • Deep fluency in modern DTC marketing stack including paid social email site optimization and analytics
  • Demonstrated ability to architect GTM processes across cross-functional teams
  • Proven people leader who builds high-performing multi-functional teams
  • Strong upper funnel instincts and clear point of view on market positioning
  • Highly collaborative proactive communicator who drives decisions with clarity and conviction
  • Entrepreneurial comfortable with ambiguity and grounded in company values

Nice to have

  • Creative conviction
  • Analytical rigor
  • Builder mindset
  • Operator discipline
  • High agency
  • Collaborative communicator
  • Commercial judgment
  • Ambiguity comfort

Day to day

  • Lead Caraway Home’s full marketing and ecommerce organization with strategic vision and commercial rigor across DTC Marketplace Retail and emerging channels
  • Set direction for performance marketing brand marketing ecommerce growth data analytics digital product and GTM while empowering senior leaders to execute with speed and excellence
  • Own the DTC and Marketplace P&L and make disciplined investment decisions that drive revenue growth profitability contribution margin and EBITDA while protecting brand equity