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Team Lead Performance Marketing
Skills
Ad ServingDigital MarketingGermanMarketing AttributionMarketing Budget ManagementMarketing OperationsMulti-Touch
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Around 6 years of professional experience in performance and brand marketing with successful campaign development and execution
- Minimum 2 years of management experience with strong leadership skills
- Experience developing and executing performance marketing strategies in an ecommerce or SaaS environment
- Experience with fremium business models is a plus
- Proven analytical skills with proficiency in analytics platforms Adobe Analytics preferred
- Strong communication skills fostering excellent team collaboration
- Fluency in English essential German advantageous
Day to day
- Lead our in-house team of performance marketing experts driving growth and efficiency through digital advertising
- Own relationships with global media agencies and partners ensuring cohesive strategies
- Shape and execute digital media and performance marketing strategies leveraging brand campaigns with Manchester United and Mercedes AMG Petronas Formula 1 team
- Drive global digital channel strategy including SEA Paid Social programmatic advertising and SEO
- Collaborate with brand product and sales teams to orchestrate campaign success
- Manage and forecast global digital marketing budgets across multiple markets
- Provide insights and analysis on digital marketing performance making data-driven decisions
- Refine performance tracking and reporting for diverse business goals from ecommerce revenue to lead generation
- Identify and adjust to new opportunities and trends in performance marketing