Technical PPC Manager
Skills
Google AdsGoogle Ads EditorPPC Bid ManagementPay Per ClickSearch AdvertisingSearch Engine Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Hands-on experience with setting up Google and Bing ad campaigns
- Custom scripts for account management
- Optimising product feeds using 3rd party tools (Shoptimised)
- Combination of bid and budget management
- Audience targeting
- Structural and ad optimisation
- Providing analysis and recommendations for campaign performance
- Google Ads conversion tracking
- Experience with Google ads
- Google Analytics
- Google Tag Manager
- Google Merchant Centre
- Minimum 3 years in Google ads account management
- Excellent communicator
- Creative thinker
- Technical focused
Nice to have
- Excellent communicator
- Dynamic approach to challenges
- Creative thinker
- Willingness to learn new skill-sets
- Technical focused
Day to day
- Unlocking digital growth opportunities for clients through hands-on campaign management on Google Ads
- Optimising and developing product feeds for e-commerce clients
- Conducting keyword research and competitor analysis to set up Google and Bing ad campaigns
- Creating targeted ads with compelling ad copy
- Implementing and using scripts in account management
- Providing analysis, recommendations, and weekly status updates to improve campaign performance
- Managing Google Tag Manager and implementing Google Ads conversion tracking