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Remote Technical Product Marketing Director

Skills
Analytical SkillsEmerging TechnologiesMarket ResearchMarketingMarketing AnalyticsProduct MarketingSales
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Strong technical acumen
  • Excellent communication skills
  • Strategic mindset
  • Experience with go-to-market planning
  • Ability to develop messaging and positioning
  • Cross-functional collaboration with product sales and engineering teams
  • Experience with competitive analysis and market research
  • Ability to monitor and analyze campaign performance

Nice to have

  • Analytical
  • Strategic
  • Collaborative
  • Innovative
  • Market-aware

Day to day

  • Define and execute comprehensive go-to-market plans for technical products and solutions.
  • Develop compelling messaging and positioning that clearly communicates product value to target audiences.
  • Collaborate with product management sales and engineering teams to gather insights and shape effective marketing strategies.
  • Lead competitive analysis market research and customer feedback initiatives to uncover opportunities and refine messaging.
  • Manage marketing collateral webinars and campaigns while monitoring performance to optimize demand generation and sales support.