Remote Technical Product Marketing Director
Skills
Analytical SkillsEmerging TechnologiesMarket ResearchMarketingMarketing AnalyticsProduct MarketingSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Strong technical acumen
- Excellent communication skills
- Strategic mindset
- Experience with go-to-market planning
- Ability to develop messaging and positioning
- Cross-functional collaboration with product sales and engineering teams
- Experience with competitive analysis and market research
- Ability to monitor and analyze campaign performance
Nice to have
- Analytical
- Strategic
- Collaborative
- Innovative
- Market-aware
Day to day
- Define and execute comprehensive go-to-market plans for technical products and solutions.
- Develop compelling messaging and positioning that clearly communicates product value to target audiences.
- Collaborate with product management sales and engineering teams to gather insights and shape effective marketing strategies.
- Lead competitive analysis market research and customer feedback initiatives to uncover opportunities and refine messaging.
- Manage marketing collateral webinars and campaigns while monitoring performance to optimize demand generation and sales support.