Domaine is the world's largest Shopify design and development practice. We are a team of commerce experts dedicated to creating, building, and growing ambitious and beloved brands through strategy, creative, technology, and marketing services. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.

Domaine

The world’s largest independent Shopify design and development partner. Purpose-built for ambitious and beloved brands.

Meet Domaine, the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.

We're seeking a Technical SEO Specialist to support and scale Domaine's SEO practice. This role reports directly to the SEO Director and works closely with Strategy, Engineering, Design, and Content teams. This is a contract role with a minimum commitment of 20 hours per week to start, with the opportunity to scale hours based on business and client needs.

This role is hands-on technical. You'll work with both on on-page technical work and replatforming and migration projects — from pre-migration audits and URL mapping through redirect strategy, post-launch QA, and performance recovery. While strong fundamentals across on-page SEO and content strategy are expected, the primary emphasis is on technical SEO execution and protecting (or accelerating) organic performance through change.

Responsibilities

Migrations & Replatforming

Lead the SEO workstream on site migrations: replatforming, domain changes, URL restructures, IA overhauls, design system rollouts, and CMS/PIM transitionsRun pre-migration baselines: full crawls, log file analysis, indexable page inventories, top-traffic and top-revenue page snapshots, backlink profile captureBuild and QA redirect maps (1:1 where possible, intent-matched where not), partnering with engineering on implementation and edge cases (parameters, faceted URLs, pagination, locale paths)Author migration runbooks with risk assessments, go/no-go checklists, staging QA protocols, and rollback criteriaLead post-launch validation: indexation monitoring, redirect health, render parity, schema parity, internal link integrity, Core Web Vitals regression checksDiagnose and recover traffic in the event of post-migration drops; build the recovery roadmap

Technical SEO Foundations

Conduct technical audits across crawlability, indexability, rendering, site architecture, internal linking, canonicalization, and structured dataCreate presentations with audit data to review the findings with clientsDiagnose JavaScript rendering issues (CSR vs SSR vs SSG, hydration, lazy-loaded content) and partner with engineering on fixesOwn Core Web Vitals strategy in partnership with engineering — LCP, INP, CLS — including diagnosis, prioritization, and verificationImplement and validate Schema.org JSON-LD across product, collection, article, FAQ, breadcrumb, and organization typesManage XML sitemaps, LLM.txt, robots.txt, hreflang, canonical strategy, and pagination handlingRun log file analysis to understand crawl behavior and bot allocation

GEO Audit & Strategy Implementation

Review agentic AI Readiness audits and prioritize fixes and implementationUnderstand GEO basics and how to implement GEO improvement strategiesCreate Query Fan Out strategies, strengthen Entity analysis and optimization, audit and diagnose AI visibility issuesImplement AI visibility strategies to improve finability in various LLM’sUse Claude and other AI platforms to help improve speed of delivery and to enhance client strategies

Performance Monitoring & Reporting

Track rankings, traffic, indexation, and revenue impact of technical work; communicate clear, prioritized insights to clients and internal teamsBuild dashboards and reports with GSC, GA4, Looker Studio, and SEO platformsStay current on algorithm updates, rendering changes, and emerging discovery surfaces (AI Overviews, AI assistants, GEO)

Cross-Functional Partnership

Partner with engineering throughout discovery, build, QA, and launch to ensure SEO requirements are scoped, built, and validatedTranslate technical SEO requirements into engineering tickets with clear acceptance criteriaEducate internal teams (Strategy, Design, Engineering, Content) on technical SEO fundamentals and migration best practices

Domaine-Owned SEO

Support technical SEO strategy for domaineworldwide.comPerformance monitoring, indexation health, and technical recommendations

Skills

Required

4+ years of technical SEO experience, with demonstrated ownership of at least two complex site migrations or replatforms end-to-endDeep working knowledge of crawlability, indexability, rendering (CSR/SSR/SSG), canonicalization, hreflang, schema markup, and Core Web VitalsProficiency with technical SEO tooling: Screaming Frog, Sitebulb, Google Search Console, Google Analytics, log file analyzers (e.g., Screaming Frog Log File Analyzer)Comfort with redirect logic and ability to author and QA large redirect maps (regex-based and 1:1)Working knowledge of HTML, CSS, and JavaScript — enough to read code, diagnose rendering issues, and write precise engineering ticketsAbility to communicate technical issues and tradeoffs to non-technical stakeholdersComfortable operating in a fast-paced, build-and-scale environment

Strongly Preferred

Experience working with ecommerce brandsShopify experience — collection/product URL handling, theme rendering, app conflicts, locale routing, headless setups (Hydrogen)Experience with headless or composable commerce migrationsFamiliarity with edge/CDN-level redirect handling (Cloudflare Workers, Vercel, Netlify)

Nice to Have

Exposure to AI-powered discovery and Generative Engine Optimization (GEO)Experience with international SEO (multi-region, multi-language sites)Experience collaborating with writers, agencies, and cross-functional partners

Ideal Candidate Profile

Technically deep — excited by the puzzle of large, messy migrations and the discipline of getting them rightStrong communicator who can partner effectively with Engineering, Strategy, and DesignCurious, proactive, and motivated to help build and shape a growing SEO practiceCalm under pressure, especially during launch windowsPassionate about staying ahead of SEO, technical web standards, and discovery trends

Perks & Benefits

Competitive Healthcare with Dental & VisionRetirement savings plan with employer matchingCompetitive PTO policy with paid time off at end of yearFlexible working scheduleRemote-first cultureHome office stipendApple gearContinued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Technical SEO Specialist (Contractor)

What the job involves