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TikTok Specialist
Skills
AnalyticsApparelBrandingCampaign ConceptsCaptionsTrainingConsumer
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience creating and managing TikTok content
- Portfolio or examples of prior work
- Strong short-form video production skills
- Basic filming editing caption writing and sound selection
- Understanding of social media strategy analytics and best practices
- Ability to adapt trends and cultural moments to brand voice
- Excellent written and verbal communication skills
- Highly organized self-directed and comfortable working remotely
- Interest in active outdoor lifestyles and socially conscious brands
- Familiarity with basic graphic design or social media tools is beneficial
Nice to have
- Creative
- Self-directed
- Detail-oriented
- Organized
- Brand-aware
Day to day
- Plan create and publish engaging short-form TikTok videos that showcase products lifestyle and brand story
- Manage the TikTok content calendar and adapt trends challenges and sounds to fit the brand voice
- Engage with the TikTok community and report performance insights to improve future campaigns