Remote UK CRM Manager Job in London, UK VBET

Who you are

• Outstanding commercial awareness and analytical skills comfortable using data to drive results
• Strong knowledge of the UK Gambling Industry and experience in managing CRM and promotions across Casino Sportsbook and Racing
• At least 3 years of CRM and promotions experience in the UK market
• Proven track record of delivering growth through promotion and retention strategies
• Experience with planning project management execution and evaluation against metrics
• Fluent in English with knowledge of Microsoft Office tools and Atlassian tools
• Experience managing gambling operations with a strong understanding of compliance and regulatory requirements in the UK

Desirables

• Knowledge of other languages
• VBA Excel
• Industry Standards

What the job involves

• Develop and implement effective CRM strategies and campaigns to surpass company objectives and targets in the UK market
• Track and report on campaigns to drive customer satisfaction retention and revenue growth
• Collaborate with product teams to ensure seamless planning and execution
• Analyze and optimize marketing campaigns through close collaboration with the analytics team
• Develop and deliver localized personalized and targeted campaigns through various customer channels
• Establish and track KPIs for CRM program success
• Provide data-driven reports to senior stakeholders to optimize engagement and customer lifetime value
• Manage CRM workflows from initial briefs to final delivery
• Lead new implementations or improvements on existing tools and processes
• Approve all campaigns ensuring they are visually appealing and compliant with regulations