User Acquisition Manager
Skills
Acquisition CampaignsAnalytical SkillsAnalyticsCampaignsCustomer AcquisitionData AnalyticsKey Performance Indicators
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2-4 years experience in performance marketing and/or mobile user acquisition
- Strong analytical skills with the ability to make data-driven decisions
- Experience leveraging acquisition channels to drive revenue/user acquisition growth
- Experience working within a distributed team across different geographies
- Direct experience with analytics and attribution solutions
- Exposure to data visualization and BI tools
Day to day
- Planning, buying, and optimizing user acquisition campaigns across various channels
- Analyze the effectiveness of campaigns across multiple channels and geos
- Work closely with Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
- Support the launch and expansion of user acquisition in new, exploratory markets and channels using competitive and market intelligence
- Produce reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
- Proactively contribute to team meetings, team initiatives, and knowledge-sharing