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User Acquisition Manager
Skills
Analytical SkillsCustomer AcquisitionDigital MarketingMarketing AnalyticsMobile AdvertisingMobile GamesMobile Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years experience in media buying for mobile app products (leveraging Paid Social Ad Networks and DSPs)
- Proven track record of planning and executing successful online advertising campaigns across multiple platforms
- Strong problem solving and critical-thinking skills and experience working in metrics-based environment
- Experience – and a desire – to do both strategic planning and day-to-day execution/optimization
- Experience with MixPanel advanced Excel and Mobile Measurement Partners (i.e. Adjust Appsflyer Singular Kochava)
- Outstanding communication and client skills – both written and spoken – to work effectively with our cross-functional partners
Nice to have
- Ability to pull data using product analytics tools
- Experience in mobile game app marketing
Day to day
- Drive user acquisition strategies for mobile games
- Analyze marketing data to improve campaign performance
- Collaborate with the marketing team to design social media campaigns