Vertical Marketing Leader - Americas
Skills
Audience SegmentationContinuous ImprovementCustomer SuccessData AnalyticsJasperMarketing ProgramsSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of B2B marketing experience in regulated complex or compliance-driven industries
- Strong track record of supporting sales teams and influencing revenue through marketing
- Hands-on experience with AI-powered marketing platforms and predictive lead scoring tools
- Proven success managing multi-channel campaigns and tailoring messaging by audience and vertical
- Strategic thinker with strong project management skills and attention to detail
- Exceptional verbal and written communication skills with executive presentation ability
- Comfort operating in a fast-paced matrixed environment with shifting priorities
- Passion for innovation experimentation and continuous improvement
Nice to have
- Strategic
- AI-forward
- Detail-oriented
- Collaborative
- Analytical
- Innovative
- Customer-obsessed
Day to day
- Lead the end-to-end development of targeted vertical marketing programs that drive pipeline growth and client engagement.
- Develop and own comprehensive go-to-market strategies for key markets including Financial Services Technology Entertainment Staffing Retail and Canada.
- Translate corporate campaigns into localized multi-channel initiatives while partnering closely with Sales Customer Success Product Legal and Corporate Marketing to maximize impact.