Vice President, Advisor Marketing
Skills
AdoptionContinuous ImprovementEducation/TrainingEvolutionMarketing ProgramsMarketing SupportOrganizational Capabilities
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 15-20 years of professional marketing advertising or communications experience
- College degree with advanced degree or MBA preferred
- Experience in financial services or agency environment preferred
- Ability to design execute and measure marketing strategies that drive growth
- Experience driving sales enablement through multi-distribution channels with multiple products
- Experience working in a highly regulated environment with understanding of compliance
- Ability to influence senior leaders and stakeholders without direct authority
- Experience navigating complex matrixed organizations to achieve results
- Ability to build teams and cultivate leadership following
- Strong relationship building coaching and change management skills
Nice to have
- Strategic thinker
- Creative
- Highly collaborative
- Courageous leader
- Business literate
Day to day
- Define and lead the enterprise strategy for advisor marketing, modernizing service models and scalable solutions.
- Partner across Distribution, Marketing, Product, Technology, Legal, and Risk to deliver seamless advisor access to tools, content, and services.
- Provide executive oversight for advisor marketing, advertising compliance, and multicultural marketing to improve advisor experience and drive business growth.