Vice President, Content & Brand Marketing
Skills
Adobe Creative SuiteB2B MarketingBrand ManagementBrand MarketingBranding & IdentityGraphic DesignMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 15+ years of experience in content and brand marketing, with at least 5 years in leadership roles
- A Bachelor's degree in a related field
- Demonstrated success in scaling content and brand initiatives in high-growth enterprise environments, ideally B2B SaaS
- Strong expertise in brand management, including experience with brand positioning, messaging, and identity development
- Mastery at storytelling, content strategy, and best practices across marketing channels
- Strong background in graphic design and visual branding, video content, and copy writing
- Proficiency in tools such as Adobe Creative Suite, Microsoft Office, and AI tools to enable the scalability of the team
- Experience managing and mentoring creative teams, fostering collaboration, and driving high-performance results
- Strong project management skills, with the ability to juggle multiple projects and deadlines in a fast-paced environment
- Excellent communication and collaboration skills, with the ability to work cross-functionally with internal teams and external stakeholders
Nice to have
- High-quality content creation
- Result-oriented
- Collaboration
- Transparency
- Cross-functional teamwork
- Consistency
- Engagement optimization
- KPI setting
- Project management
- Communication
- Mentoring
- Passion
Day to day
- Lead the content and brand strategy, ensuring it aligns with Cyara’s business goals
- Manage a team of content creators including writing, web development, SEO, graphic design, and video content
- Oversee the creation of all content, ensuring it aligns with Cyara’s brand voice and supports marketing initiatives