Vice President, Marketing
Skills
AdoptionB2CContract Research OrganizationEdtechPeople ManagementProduct PlacementReadiness
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in marketing communications business or related field or equivalent practical experience
- 15+ years of relevant professional experience with significant leadership responsibility
- Progressive marketing leadership across communications product marketing lifecycle marketing growth marketing campaign strategy and marketing operations
- Demonstrated ability to build and execute integrated multi-channel marketing plans across email social web events webinars portals print direct mail and partner channels
- Record of supporting sales with enablement tools that drive member acquisition retention and product expansion
- Fluency in B2B and B2C marketing strategies including segmentation buyer personas market research customer journeys and audience-specific messaging
- Experience using CRM marketing automation campaign analytics and performance reporting tools
- Experience managing people budgets vendors timelines and cross-functional work in a fast-paced results-oriented environment
Nice to have
- Strategic
- Hands-on
- Ambiguity-tolerant
- Collaborative
- Data-driven
- Mission-driven
- Structured
- Accountable
Day to day
- Set and execute a unified enterprise market strategy that clarifies E3n's value proposition and post-merger positioning.
- Lead brand integration and marketing communications across channels, ensuring consistent messaging, visual identity, and audience-specific storytelling.
- Drive member lifecycle, product marketing, and revenue support through multi-channel campaigns, enablement assets, analytics, and cross-functional collaboration.