RRemoteville
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Vice President, Marketing

Skills
BillboardsBusinessDirect Response MarketingEngagement MarketingFinanceFinancial ServicesMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Marketing Business Communications or related field
  • Master’s degree in Marketing preferred
  • 15+ years leading marketing with direct-to-consumer financial services experience
  • Experience in a competing company not agency or adjacent organization
  • Fluency in MMM incrementality testing and geo-lift design
  • Experience with regulatory review of marketing materials
  • Proven leadership organizational and strategic thinking skills
  • Ability to build partnerships with internal and external stakeholders
  • Experience managing an eight-figure budget across brand and performance
  • Outstanding verbal and written communication skills

Nice to have

  • 40+ demographic experience
  • Major sponsorship activation
  • AI in marketing operations

Day to day

  • Own the full marketing function across brand growth lifecycle measurement and Martech infrastructure
  • Lead brand and performance marketing efforts across TV CTV digital social search display affiliate and experiential channels
  • Evaluate marketing effectiveness with MMM incrementality testing and geo-lift insights then translate findings into smarter investment decisions
  • Partner with product design engineering and sponsorship teams to keep messaging creative execution and systems aligned