Remote Vice President Performance Marketing Job in United States SeatGeek

Who you are

• 8+ years of paid marketing experience managing complex campaigns multi-million dollar budgets and being accountable for a marketing channel P&L
• 6+ years of management experience with a track record of helping team members grow in their roles
• Ability to recruit grow and develop excellent marketing talent
• Exceptional analytical skills-ability to structure and parse qualitative and quantitative data formulate and test hypotheses synthesize findings and draw insights and conclusions that you can translate into actionable recommendations
• A strong problem-solving track record ability to think through unique problems with no set guide and design and execute a path to a solution You can transition effortlessly between big-picture strategy and tactical problem solving
• Entrepreneurial-an ownership mentality and a bias towards action you can build something out of nothing and have the ability to start projects with minimal oversight

Desirables

• Analytical Skills
• Bid Strategy
• Business Insights
• Campaigns
• Key Performance Indicators
• Quantitative Data

What the job involves

• Lead the development and execution of data-driven and cost-efficient strategies to drive paid and organic user growth across various channels including paid search search engine optimization and programmatic advertising
• Optimize all facets of performance marketing including bid strategy landing page ad creative and rotation and audiences
• Translate strategies into detailed budget and channel plans working closely with Finance to update forecasts and report weekly monthly and quarterly actuals
• Drive efficiency and performance through the use of data science and automation
• Partner with our Product team to optimize customer journey through rigorous testing and experimentation
• Partner with the Finance Data Science and Analytics teams to develop a measurement stack to monitor and improve channel performance enhance KPI tracking conduct quantitative analyses to inform growth strategy ensure accurate and timely reporting of campaign results build a testing framework evolve marketing attribution and incrementality and measure customer LTV
• Lead develop and manage a growing team of performance marketers to effectively and efficiently deliver results based on clear goals
• Oversee relationships with vendors partners platform account managers and other partners to test new service offerings channels and capabilities