VP Credit Risk Acquisitions
Skills
A/B TestingConversion OptimizationCredit CardsCredit ManagementCustomer AcquisitionFinancial GoalsFunnel Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Deeply Analytical and Data Driven
- Engineering Mindset - Ability to operate from first principles, heavily leverages tools and technologies, high tech aptitude
- Indepth knowledge and understanding of Digital Aggregators and Digital Marketplaces
- Expertise in Funnel conversion, A/B testing, Analytics and conversion optimization
- Hands-on, Roll up your sleeves and get into the details attitude
- Leadership skills - Ability to identify, attract, inspire, train and retain the best talent and operate with a lean and efficient team
Nice to have
- Deeply analytical and data driven
- Detailed-oriented and hands-on
- Strong leadership ability
Day to day
- Strategizing, defining, and managing high volume acquisition programs for large credit card portfolios
- Negotiating, setting up, and optimizing funnels with digital aggregators like Money Super Market and Money Savings Expert
- Running optimized Social Media and SEO campaigns for credit card customer acquisition
- Crafting referral programs and leveraging the product for virality
- Creating conversion dashboards, and measuring and optimizing CAC to meet financial goals including payback period and RoA
- Utilizing various campaign management tools and analytics tools to automate processes