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VP, Marketing
Skills
AdoptionContract Research OrganizationCustomer MarketingEdtechEducational TechnologyInterest RatesMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years of B2B marketing experience with at least 3 years in a senior leadership role
- Track record of building demand generation programs that drive pipeline conversion and growth
- Deep fluency in marketing automation with HubSpot preferred and data-driven campaign optimization
- Expertise in key marketing channels such as paid search event marketing and SEO
- Strong storytelling ability for complex education technology audiences
- Collaborative solution-oriented mindset in a lean fast-moving environment
- Strategic range from long-term vision to hands-on dashboard and copy editing work
- Leadership ability to coach delegate drive accountability and build lasting teams
- Creative thinker who is forward-leaning with AI and new tools
- EdTech or SaaS background strongly preferred
Nice to have
- Mission-aligned
- Collaborative
- Data-driven
- Strategic
- Storyteller
- Resourceful
- Forward-leaning
- Accountable
Day to day
- Lead the full marketing function with ownership of strategy, messaging, team leadership, and execution.
- Drive brand awareness demand generation and revenue growth through integrated campaigns and clear market positioning.
- Partner across Revenue Sales CS Product and Operations to align messaging improve pipeline and strengthen customer and partner marketing.
Hiring process
- 45-minute Initial Interview with the Chief Revenue Officer (Hiring Manager)
- Panel Interviews with 3-4 key stakeholders (approximately 3-4 hours total across multiple interviews)
- 90-minute Final Interview with the Chief Revenue Officer and Executive Leadership