Alpha Lion is a leading fitness and nutrition company dedicated to creating innovative, high-performance supplements that help people achieve their fitness goals. Under the Alpha Lion umbrella, Superhuman is one of America's top pre-workout energy brands, focusing on making fitness fun and accessible.

Founded by gym lovers who got tired of an industry that takes itself too seriously, our mission is simple: turn boring workouts into daily celebrations and make fitness fun while making the world healthier.

We believe the best workouts happen when you're actually enjoying yourself. The fitness industry has been stuck in 'no pain, no gain' mode for too long. Great results and good times aren't mutually exclusive - they're better together.

There's nothing like the high of a great workout - that moment when the energy kicks in, your playlist hits right, and you surprise yourself with what you can do. We're here to make sure every session feels like that.

Join our fast-growing team and help shape the future of fitness. You'll work with passionate fitness enthusiasts in a culture that values creativity, excellence, bold ideas, and moving at speed. We're disrupting the supplement industry with products people actually love to use, backed by formulations that deliver real results.

Alpha Lion

About Alpha Lion

Alpha Lion is a nine-figure performance nutrition company with a proven direct-to-consumer engine, national retail presence, and a loyal customer base. We have built the commercial foundation. Our next challenge is to build a brand that is as powerful and enduring as the business behind it.

The Opportunity

We are hiring a VP of Brand to shape what Alpha Lion becomes next and build the team and capability required to bring it to life.

At the heart of this role is exceptional storytelling: the ability to connect consumer insight, product truth, and commercial opportunity into a compelling narrative, and carry that narrative from product positioning through launch, creative execution, and community building.

This is a rare opportunity to take meaningful ownership inside a scaled, founder-led company. Set the direction, raise the creative standard, and turn strategy into bold, entertaining, and memorable work that makes Alpha Lion impossible to ignore. You will have the mandate and direct executive access to build the function.

What You’ll Own

Lead the brand work upstream in the GTM process, turning consumer insight, product truth, and competitive context into a clear target customer, differentiated product positioning, compelling value proposition, messaging hierarchy and launch narrative.Lead how that story comes to life across packaging, digital creative, retail, organic content, communications, and the broader customer experience, ensuring every channel tells one clear and compelling story.Build Alpha Lion’s community and cultural relevance through organic content, creators and influencers, partnerships, events, activations and community programs that create meaningful participation.Set and evolve Alpha Lion’s overall brand strategy, voice, identity and standards, ensuring the brand remains clear, distinctive and consistent.Build and lead a world-class Brand organization across creative, Organic Social, content, community, partnerships and activations, developing the people, partners and ways of working required to consistently produce exceptional, distinctive and memorable work.Own the annual brand plan, marketing calendar, awareness budget and campaign priorities. 

What Success Looks Like

Alpha Lion and its products have clear, distinctive positioning and a recognizable expression that shows up consistently across every important customer touchpoint.Campaigns, launches and community programs break through, build awareness, preference and participation, and contribute meaningfully to business growth.The creative standard rises materially while the organization moves faster, with less rework and fewer executive escalations.A high-performing Brand team, agency network and operating model are in place to scale the company’s ambitions.

Who You Are

You are a commercially minded brand builder with exceptional creative judgment. You can see the big opportunity, turn it into a clear strategy and mobilize teams to execute at a high level. You are equally comfortable shaping the narrative, challenging the work, making investment decisions, and building the organization required to deliver.

What You Bring

Significant senior brand leadership experience in a high-growth consumer business, ideally CPG, health, wellness or performance.Exceptional storytelling and product-positioning ability, with a track record of turning consumer insight, product truth and competitive context into compelling propositions and launch narratives that contributed to product success.A track record of building distinctive brands and leading integrated campaigns, activations and communications that produced measurable impact.Strong creative and design judgment, with the ability to direct designers, writers, content teams and agencies without needing to be the principal creator.Experience building and leading high-performing teams, establishing clear standards and improving both quality and speed.Omnichannel experience across DTC, retail, packaging, product launches and consumer experiences.The ability to use consumer insight and data without allowing process or analysis to replace judgment and action.Comfort operating in a fast-moving, founder-led environment where ownership, candor and resourcefulness matter.

Why Join Alpha Lion?

You will join a company with real scale, momentum and ambition, but with its greatest brand-building opportunity still ahead. Few roles offer this combination of an established commercial platform, direct access to the founders and genuine ownership of the brand, team and work that will shape the next stage of growth.

If you want to build something meaningful rather than inherit something finished, we would love to hear from you.

Application Process

Apply: Submit your resume and a brief note on why you'd excel in this roleScreen: TA team reviews for skills and cultural alignmentCultural + Behavioral: Personality assessment, reviewed on a call with a cultural specialistInterview: Conversations with the hiring manager and teamFinal Round: Payroll processing case study/work simulationDecision & Offer: We move fast, typically within 2–4 weeks

Compensation

This is a remote role open to candidates based in the United States. The expected base salary range for this position is $180,000–$235,000 (USD) annually. Your offer will reflect your experience, skill set, and local market. Beyond base pay, team members may be eligible for performance bonuses and benefits built to support their health, wellness, and professional goals.