VP of Marketing
Skills
Software As A ServiceBrand BuildingICPMarketing AnalyticsMarketing StrategyPerformance MarketingSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience as a marketing leader or Head of Growth in B2B SaaS
- Background in $30M–$150M ARR companies
- Proven ownership of revenue-adjacent metrics and outcomes
- Experience leading marketing through repositioning or narrative change
- Strong point of view on AI in marketing and operations
- Experience navigating pricing changes growth plateaus or shifts in growth strategy
- Ability to lead clearly and empathetically in remote teams
- Comfort shipping measuring and adjusting quickly
- Ability to partner closely with Product Sales and RevOps
Nice to have
- High accountability
- Strong opinion
- Craft-focused
- Curious
- Autonomous
- Empathetic
- Data-driven
Day to day
- Lead full-funnel marketing across Brand & Content Performance Marketing and Product Marketing
- Shape the company’s new strategic narrative and ICP while driving upmarket growth and AI-native positioning
- Own marketing revenue outcomes KPIs and the systems automation and AI tools that improve efficiency and scale
Hiring process
- Apply through Ashby via official @helpscout.com communication
- Interview with recruitment team
- Interview with hiring team