VP of Marketing
Skills
Analytical SkillsContract Research OrganizationCustomer AcquisitionCustomer ValueGo-To-Market StrategyMarketing AnalyticsMeasurements
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 15+ years of marketing experience including significant product marketing experience
- Experience across multiple marketing disciplines rather than a single specialty
- Proven success creating positioning messaging and go-to-market strategies that drove measurable growth
- Strong knowledge of performance marketing digital advertising D2C ecommerce retail media commerce media or customer acquisition ecosystems
- Understanding of advertiser and media owner economics and priorities
- Experience marketing to sophisticated B2B buyers and partnering closely with Sales and Product
- Exceptional writing storytelling and communication skills
- Strong analytical instincts and comfort using data to make decisions
- Experience managing and developing a small team
- Ability to operate strategically while remaining highly hands-on
- Experience in entrepreneurial high-growth or resource-constrained environments
Day to day
- Lead and develop a small marketing team while building strong operating rhythms and clear performance measurement
- Translate company growth goals into focused marketing strategy, prioritized programs, and commercial metrics
- Own positioning, messaging, and product marketing assets that help Sales communicate value and close business
- Create and improve initiatives that build awareness, qualified demand, customer growth, and advocacy