VP of Performance Marketing
Skills
Customer Relationship ManagementFacebook Ads ManagerPaid Social Media AdvertisingPerformance MetricsSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum 15+ years' digital experience with focus on performance marketing
- 5-7+ years management experience
- Healthcare marketing experience is a plus
- Bachelor’s degree preferred but not required
- Advanced knowledge of Facebook Ads Manager, Twitter, LinkedIn, and Pinterest
- Baseline knowledge of display/programmatic, mobile, video, e-newsletters, blogs and websites
- Experience with automatic marketing platforms, paid media, CRM systems, and SEO strategies
- Proven track record of effective KPI and budget planning and management
- Experience presenting to C-level leadership
- Experience managing and owning a P+L
- Experience in Microsoft Word, Excel, and PowerPoint, social media UI, and scheduling/monitoring tools
Nice to have
- Expert communication skills
- Critical thinking
- Ability to take initiative
- Entrepreneurial mindset
Day to day
- Lead a business unit in a fast-paced, creative environment on a wide variety of client work.
- Managing and growing client relationships as well as agency talent.
- Driving strategy and overall team development.
- Executing and generating results for paid influencer campaigns and paid campaigns across social, search, and programmatic.
- Developing new business opportunities from pitch to negotiation and closing.
Hiring process
- Employee may be evaluated for a full-time position based on performance