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VP, Social Media
Skills
Behavioural ChangeCustomer Relationship ManagementHealthHealthcareInfluencer MarketingInstagramLeadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years' experience in social media digital communications or influencer marketing within healthcare wellness pharmaceutical or consumer health sectors
- Deep expertise across major social platforms including Instagram TikTok LinkedIn Facebook X and emerging channels
- Strong understanding of healthcare communications patient and consumer audiences social trends creator partnerships and culturally relevant storytelling
- Experience leading complex client relationships and managing integrated social programmes across multiple accounts
- Knowledge of healthcare compliance environments and approval processes is highly desirable
- Proven leadership skills with experience mentoring and developing teams
- Confidence presenting to senior stakeholders and leading workshops training sessions and pitches
- Experience using social listening and analytics tools such as Brandwatch NetBase Julius or similar
- Commercial acumen with experience managing budgets forecasting and supporting business growth
Nice to have
- Strategic thinker
- Client focused
- Collaborative leader
- Commercially minded
- Data driven
- Adaptable
Day to day
- Lead strategic social media and influencer programmes across multiple healthcare and consumer health accounts
- Advise clients on social strategy digital trends content and platform innovation in the health landscape
- Oversee end-to-end campaign planning and execution ensuring quality delivery compliance and measurable impact
- Partner with creative media digital and account teams to deliver integrated health communications programmes
- Lead workshops training sessions trend briefings and best practice sessions while mentoring high-performing teams
- Use data analytics and social listening insights to shape strategy uncover audience behaviours and drive recommendations
- Drive new business growth through pitches strategic proposals and opportunities across healthcare and consumer health clients
- Guide teams and clients through fast-moving issues management and reputation-sensitive situations in regulated environments