VP, Trade Marketing
Skills
Customer MarketingGlobal Cross-Functional Team LeadershipInternational MarketingMarketing AnalyticsMulti-Channel MarketingSales LeadershipStrategic Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Business Administration Communications or related field
- MBA preferred
- 10+ years of progressive marketing experience with leadership in Trade Marketing Channel Marketing Shopper Marketing or Commercial Marketing
- Proven growth experience across global markets including the United States and Europe
- Demonstrated success developing channel marketing strategies that drive revenue growth
- Experience partnering closely with Sales organizations and managing key customer relationships
- Strong knowledge of retail distribution wholesale and partner ecosystems
- Proven ability to lead cross-functional teams in complex matrixed organizations
- Strong analytical financial and business planning capabilities
- Excellent executive communication presentation and stakeholder management skills
Nice to have
- Strategic thinker
- Customer-centric mindset
- Executive presence
- Collaborative leader
- Results-oriented
- Analytical
Day to day
- Lead global trade marketing strategy across EMEA with a focus on revenue growth, channel partnerships, and market share expansion.
- Develop and execute channel marketing programs, promotions, merchandising, and sales enablement that strengthen customer engagement and drive demand.
- Partner closely with Sales, Product, Finance, and Customer teams to launch products, manage performance, and optimize marketing investments.