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Web Experience Manager
Skills
A/B TestingConversion OptimizationData AnalysisGoogle AnalyticsHeap Product Analytics SoftwareMicrosoft PowerpointSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Three to five years in web strategy website management or marketing focused on customer journey
- Hands-on experience developing digital experiences that improve engagement and conversion rates
- Proficiency in behavioral analytics tools such as Heap and Google Analytics
- Strong stakeholder engagement competitive analysis and research-driven strategy development
- Deep understanding of data-driven decision making audience insights measurement and privacy regulations
- Ability to align teams facilitate decision-making and drive cross-functional collaboration
- Bachelor’s degree in Marketing Digital Marketing Analytics Business or related field
Day to day
- Drive development and execution of digital web experiences aligned to an integrated website roadmap.
- Analyze user behavior and navigation patterns to improve customer journeys and optimize key touchpoints for engagement and conversion.
- Partner with UX content product and analytics teams to deliver roadmap initiatives monitor performance and recommend iterative improvements.