Web Optimization & Personalization Manager
Skills
Software As A ServiceAnalyticsHTMLHomepageInterest RatesOptimizationSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5 years in conversion rate optimization experimentation or growth preferably in B2B SaaS
- Proven track record owning an A/B testing program end to end with measurable conversion lift
- Hands-on experience with experimentation and analytics tools such as VWO Optimizely StatSig Amplitude GA4 and Hotjar
- Strong statistical literacy including significance testing sample-size planning and guardrail metrics
- Working understanding of how large language models read cite and act on web content including answer engine optimization structured content and emerging standards like llms.txt and MCP
- Comfort in a modern web stack with Next.js and Contentful plus enough HTML CSS and JavaScript to reason about implementation
- Experience partnering with Design Engineering and Analytics to move from idea to live test
Nice to have
- Data-driven
- Experiment-obsessed
- Hypothesis-driven
- Statistically rigorous
- Curious about AI agents
- Self-sufficient
- Proactive
- Clear communicator
Day to day
- Own conversion rate optimization across self-serve and sales journeys to improve sign-ups pipeline and revenue
- Design prioritize and ship A/B multivariate and split-URL experiments across the website with statistically sound analysis
- Shape personalization for direct returning and high-intent traffic while optimizing the site for AI agents as well as people
- Partner cross-functionally with Growth Sales SEO Design Web Development and Data teams to scale winning tests and turn insights into playbooks