Web Program Manager

Skills
Contract Research OrganizationDesign CollaborationLanding PagesSearch Engine OptimizationWeb ContentWeb OperationsA/B Testing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of experience in digital marketing web production experimentation or related roles
  • Experience with web content management systems such as Contentful or similar
  • Exposure to A/B testing or experimentation for web or landing pages
  • Understanding of how web performance supports acquisition engagement and conversion
  • Experience with GA4 Looker Studio or similar analytics tools
  • Exposure to SEO web performance or accessibility standards
  • Familiarity with Figma Adobe Creative Suite or design collaboration environments
  • HTML/CSS or tag management literacy such as GTM
  • Experience supporting marketing landing pages or web campaigns
  • Strong organizational and communication skills
  • Comfortable working in structured project tools such as Airtable Jira or Asana
  • Detail-oriented with strong follow-through and documentation habits
  • Interest in CRO funnel optimization UX and data-informed decision-making

Nice to have

  • Detail-oriented
  • Organized
  • Collaborative
  • Analytical
  • Proactive
  • Adaptable

Day to day

  • Support day-to-day web operations for Growth Marketing, maintaining and optimizing digital experiences across campaign pages and microsites.
  • Update CMS content and manage link tracking, QR codes, short URLs, and attribution setup while following brand, UX, accessibility, and QA standards.
  • Assist with experimentation, analytics, reporting, and cross-functional coordination to improve engagement, conversion, and marketing performance.