Web Program Manager
Skills
Contract Research OrganizationDesign CollaborationLanding PagesSearch Engine OptimizationWeb ContentWeb OperationsA/B Testing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of experience in digital marketing web production experimentation or related roles
- Experience with web content management systems such as Contentful or similar
- Exposure to A/B testing or experimentation for web or landing pages
- Understanding of how web performance supports acquisition engagement and conversion
- Experience with GA4 Looker Studio or similar analytics tools
- Exposure to SEO web performance or accessibility standards
- Familiarity with Figma Adobe Creative Suite or design collaboration environments
- HTML/CSS or tag management literacy such as GTM
- Experience supporting marketing landing pages or web campaigns
- Strong organizational and communication skills
- Comfortable working in structured project tools such as Airtable Jira or Asana
- Detail-oriented with strong follow-through and documentation habits
- Interest in CRO funnel optimization UX and data-informed decision-making
Nice to have
- Detail-oriented
- Organized
- Collaborative
- Analytical
- Proactive
- Adaptable
Day to day
- Support day-to-day web operations for Growth Marketing, maintaining and optimizing digital experiences across campaign pages and microsites.
- Update CMS content and manage link tracking, QR codes, short URLs, and attribution setup while following brand, UX, accessibility, and QA standards.
- Assist with experimentation, analytics, reporting, and cross-functional coordination to improve engagement, conversion, and marketing performance.
