Web Strategy Lead
Skills
HTMLMarketingPresentation SkillsPresentationsProject ManagementSearch Engine MarketingSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5 years experience in web strategy on-page SEO technical SEO or project management
- Intermediate knowledge of SEO and SEM best practices
- Intermediate knowledge of Google Analytics Google Search Console Looker Studio and reporting tools
- Familiarity with SEO tools such as SEMrush Ahrefs BrightEdge or Conductor
- Basic knowledge of web design and UX best practices
- Excellent organizational and project management skills with strong attention to detail
- Excellent communication and presentation skills
- Confidence to make quick independent decisions when needed
- Familiarity with CRM and marketing automation concepts
- Ability to work independently and as part of a team in a fast-paced results-oriented environment
Nice to have
- Positive attitude
- Detail oriented
- Customer focused
- Proactive
- Collaborative
Day to day
- Lead web strategy efforts that support lead generation and web traffic growth across Fortra brands
- Partner with marketing and technical teams to improve SEO performance site usability and the buyer journey
- Drive optimization projects including audits migrations launches enhancements tracking and new tool integration
Hiring process
- Visit our website to learn more
- Connect with us on LinkedIn