Remote Web Strategy Lead Job in San Francisco, CA Square

Who you are

• 10-12+ years of experience in web strategy on a marketing team with expertise in web standards and optimization
• Significant experience with user testing, identifying target audiences
• Leading the development and build of website experiences that inform and motivate users to encourage them to move through the funnel
• Experience working with a product team and product management in a sprint planning and roadmapping capacity
• Experience in marketing automation tools and SFDC
• Experience in B2B marketing, with a focus in SaaS
• Experience leading the optimization and experimentation and testing of websites, landing pages, and the user funnel with an expertise in conversion rate optimization
• Strong experience working with and managing C-suite level leadership in managing deadlines, strategy, performance, and communication of decision-making at the team level
• Strong knowledge of web analytics and goal setting, including expertise with tooling such as Contentsquare, Amplitude, and Google Analytics
• Working knowledge of front-end and back-end web development and the design limitations and capabilities of both
• Expertise in best practices in both strategy and execution for modern B2B websites
• Demonstrated knowledge of SEO fundamentals and how they interplay with website technology, architecture, and content
• Experience leading and managing a team

Desirables

• Expertise in conversion rate optimization
• Strong knowledge of web analytics
• Experience with managing C-suite level leadership

What the job involves

• Lead web strategy for Square in partnership with Growth Product and Marketing to define goals, objectives, and KPIs across all of Square’s web surface areas
• Collaborate with direct report and partner teams to ensure that web initiatives are developed and implemented with an eye towards business performance and conversion, while remaining true to Square’s brand promise
• Use data analytics, personalization strategies, analytic tools, and automation to help increase demand and strengthen the position of our brand

Application process

• No specific deadline to apply
• Average U.S. open roles are posted for 70 days before being filled