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Website and Brand Copywriter

Skills
BrandingBusinessContent Management SystemsEditorialHealthcareLanding PagesSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of experience in website copywriting content strategy or conversion-focused digital writing
  • Strong understanding of brand voice messaging frameworks and user-centered web copy
  • Experience collaborating with designers developers or cross-functional digital teams
  • Ability to efficiently revise and optimize existing content while maintaining consistency across pages
  • Excellent editorial judgment attention to detail and organizational skills
  • SEO knowledge and experience optimizing website copy for search visibility
  • Comfortable working independently and incorporating feedback from multiple stakeholders
  • Strong communication skills and ability to quickly understand nuanced brand positioning

Nice to have

  • Thoughtful
  • Strategic
  • Collaborative
  • Detail-oriented
  • Empathetic
  • Approachable

Day to day

  • Update and refine existing website copy to align with refreshed brand messaging and positioning
  • Collaborate closely with the web developer to implement content updates efficiently and accurately
  • Strengthen website messaging to improve user engagement clarity and conversion across key pages
  • Maintain a consistent voice and tone throughout the website experience
  • Uplevel existing content by improving structure readability and flow while preserving brand authenticity
  • Partner with internal stakeholders to understand business goals audience needs and messaging priorities
  • Support ongoing website content needs including landing pages UX copy and promotional messaging as needed
  • Ensure copy supports SEO best practices without sacrificing readability or user experience